Genius Increases Its Live Broadcasting and Data Cooperation with Bet365

A substantial extension of Genius Sports’ long-term agreement with bet365 has been obtained. Genius Sports is the official data, technology, and commercial collaborator that powers the ecosystem integrating sports, betting, and media.

One of the very first sportsbooks to integrate Genius Sports’ live streaming technology, bet365 has signed a substantial deal with the company to provide low latency broadcasts of numerous top-notch global soccer championships and the NFL to consumers outside the US. The enhanced streaming solution from Genius Sports will provide bet365 with exclusive content to assist increase wagering and customer loyalty.

Under the agreement terms, Bet365 will have access to new video material, including low bandwidth broadcasts from a variety of top-tier football championships from across the world and the National Football League (NFL) for clients outside of the United States. 

The broadcast content will be coupled with Genius Sports’ portfolio of official statistics from thousands of events every year, including the National Football League and England’s Premier League, the country’s top-tier club football league.

Additionally, Genius Sports will supply Bet365’s authorized data-driven advertising campaigns, which the company claims will result in deeper engagement and cheaper acquisition costs across display, video, and connected TV.

Genius Sports CEO Mark Locke stated that the extension of their cooperation with Bet365 would further support Genius Sports’ long-time approach of powering live betting experiences underpinned by the best quality official data and video content.

According to him, this arrangement is essential for their live broadcasting service, which blends premium material from tournaments with hundreds of other low bandwidth broadcasts from sporting events worldwide.